Book Marketing | Book Promotion | Selling Your Book

How To Avoid The 3 Most Dangerous Mistakes When Promoting Your Book!

Want To Get Your Book Selling? Then Avoid These Scary Mistakes

Alun Richards
3 min readApr 15, 2021

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@andersonrian_ Bahia Brazil via Unsplash.com

You know, sometimes we all need a kick in the rear to get started promoting our books. Especially if you ever got mixed up with scary marketers touting expensive book ad campaigns.

But if you’re one of those authors who is ready to promote their own book for free, then read on. Because avoiding these three scary mistakes is the key every aspiring author needs.

Mistake #1: Not Promoting Your Book!

So many authors assume that because they’ve written and published their book that it will automatically sell. But nothing could be further from the truth! I want you to remember this:

No promotion = no sales.

Best get that tattooed inside your eyelids. If you don’t actively promote your book, it will not sell. Sorry to be the bearer of bad news, but there it is.

The truth is that most new authors will initially sell (or give away) a few books to family and friends. So for the first couple of weeks, it all looks good. Then authors are shocked to see…

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Alun Richards

Alun Richards is an internet marketer and book coach who helps his clients to get more customers through publishing books and using the internet.