Book Marketing | Book Promotion | Selling Your Book

How To Avoid The 3 Most Dangerous Mistakes When Promoting Your Book!

Want To Get Your Book Selling? Then Avoid These Scary Mistakes

Alun Richards
3 min readApr 15, 2021


@andersonrian_ Bahia Brazil via

You know, sometimes we all need a kick in the rear to get started promoting our books. Especially if you ever got mixed up with scary marketers touting expensive book ad campaigns.

But if you’re one of those authors who is ready to promote their own book for free, then read on. Because avoiding these three scary mistakes is the key every aspiring author needs.

Mistake #1: Not Promoting Your Book!

So many authors assume that because they’ve written and published their book that it will automatically sell. But nothing could be further from the truth! I want you to remember this:

No promotion = no sales.

Best get that tattooed inside your eyelids. If you don’t actively promote your book, it will not sell. Sorry to be the bearer of bad news, but there it is.

The truth is that most new authors will initially sell (or give away) a few books to family and friends. So for the first couple of weeks, it all looks good. Then authors are shocked to see no sales. Tumbleweed rolling across the desert.

If you don’t promote your book it means you’ll have done all the work to write it for nothing. You’ll have wasted months, possibly years writing a book that nobody buys. They don’t buy it because they don’t know about it. And they don’t know about it because you haven’t promoted it.

What To Do Instead?

So what should you do instead? You need to find an effective means of promoting your book. One that gets eyeballs on your book and builds interest.

So if not promoting your book is a non-starter, what could we do? I suppose we could pay for an ad campaign?

Mistake #2: Paying For an Expensive Book Ad Campaign

New authors often jump at ads as the first way to get buyers for their book. Unfortunately, ads don’t always work for authors. Yes, there…



Alun Richards

Alun Richards is an internet marketer and book coach who helps his clients to get more customers through publishing books and using the internet.