Tip 4: It’s Easier To Edit Poor Text Than Create Content From Scratch

Building a House vs Refits & Repairs

But in comparison to building a house, they are mere trifles. Building a house is a whole different scenario. Imagine — just putting in the foundations would probably take as long as refitting a bathroom.

Creating From Scratch vs Editing

One of my favourite expressions is “You can’t edit fog.”

So ask yourself — would you prefer to edit content that already exists, or create content from scratch? Anyone who’s ever written a report, a blog post or even a long email will know the answer to this.

It’s many times easier — and faster — to edit existing content. And that’s true for content that’s badly written and even content that isn’t exactly what you wanted to say.

Why Is This True?

When you’re creating content, however, you’re using the creative part of your brain. The part that sees possibilities. The part that can translate your thoughts to text that scans and can be understood.

It may sound like this is a tiny distinction, but it’s huge.

Quote About Editing

“I’m not a very good writer, but I’m an excellent rewriter.”

James Michener

So What Should You Do?

This does work, especially if you apply my other tips to your content creation.

However, an excellent alternative is to get someone to interview you about a given chapter or two. Then transcribe the interview. I’ve helped authors create entire books with this method.

Contact me via the link below if you’d like to discover more.

Your Next Steps

And if you’d like to know more about my interview method of creating content, mention it via the link.

Alun Richards is an internet marketer and book coach who helps his clients to get more customers through publishing books and using the internet.

Alun Richards is an internet marketer and book coach who helps his clients to get more customers through publishing books and using the internet.