Published Author? Want To Sell Your Books?
You’re a published author, and you worked hard to create your book in the first place. So do you actually want to sell your books? You do? Well, you know, there are many ways to do that, some of which are costly. So why not use the easy and free means of promotion first? See this article.
Done all of that? Great! Now let’s step up a gear.
You’re an author and you have a book full of content. It’s already created. So why not use that content to promote your book?
Perhaps the easiest way is to paste short extracts from your book into a blog.
How To Use a Blog Effectively
Blogs are powerful and flexible and as an author, you can use your blog in many different ways. You can, for example, encourage people to buy your book directly. That’s as easy as pasting in content from your book, then directing your readers to your Amazon page.
But you can also add enhanced content related to your book. And could even offer high-end services like coaching or consulting directly from your blog.
Of course, blogs can host not only text but audio and video media as well. So you can make your blog a repository of information related to your book. And you can either charge for this or make it free. Or a combination of the two.
Start With The Easy Stuff!
So where should you start? The easiest — and the cheapest — way to use your blog is to copy and paste extracts from your book as blog posts. It’s that simple. And here are some pointers to make it more effective.
Ensure The Extract Makes Sense
When you paste an extract into your blog, read it! Make sure it does make sense alone — that is, without the rest of your book there to support it. You may find you need to add a paragraph here or there for context.
Article Length: 300+ Words
Aim for blog articles of 300–500 words. You need to have more than 300 words for SEO purposes. More words are fine, and articles of around 1,500 words perform well. But they don’t all need to be that long.
Add a Related Image
People are drawn to images. So find and paste in a relevant image to make your article more visually appealing. You can find royalty-free images at Pixabay.com.
Add a Call to Action
At the end of the article, add a paragraph that aims to send your readers to purchase your book. This may be using your Amazon page link if you’re published there.
And remember to give them a good reason to go there. For example, this could be the fact you’re running a KDP Select free promotion.
Not Got a Blog?
If you don’t currently have a blog, you could get a free WordPress blog at WordPress.com. And if you’re on a shoestring, this is where to start.
However, to exploit the power of a blog you’ll need self-hosted WordPress. This will allow you to host audios for a podcast, for example. You can also use free plugins to enhance your ability to create content and to display it. Plugins like Yoast SEO to enhance search engines ability to find your article. Or like Pixabay images to find royalty-free images easily.
If you’re searching for someone to set up a WordPress blog, I can help. I’ve helped many clients to get a blog-based website online. Contact me for a no obligation chat. Contact me here.