What Should You Write About?

As a book coach, I get asked this all the time. What should I write my book about? Authors get so hung up on this.

So allow me to simplify it for you. It’s not about you. It’s about your target market. Your target market are the ones buying your book. So write what they want.

So What Do They Want?

Here’s the thing. When you’re fishing, you don’t bait your hook with what you like. You use what the fish you’re trying to catch like.

So …

• What do your target market want?
• What do they need?

Tip: Write about what they want.

If you know your audience, you’ll know these details. What is their pain — what do they worry about, what keeps them awake at night?

People will pay to resolve their biggest problems.

So that’s your audience. Now, what about you?

What Can You Deliver?

Preferably, what you write about for your audience is something you know about. Think of it as a Venn diagram. This has what your readers want and what you know about.

The intersection of the two is what your book should be about.

What Should You Write About: Exercise For You

1. Write down the name of your audience.
2. Write down their top five problems.
3. Establish which ones you know about.
4. Write about that.

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