What Should You Write About?

Tips On What To Write About

Alun Richards
2 min readMay 7, 2020
Based on Photo by Ben White on Unsplash

As a book coach, I get asked this all the time. “What should I write my book about?” Authors get so hung up on this. It can be a real blocker for them.

So allow me to simplify it for you. It’s not about you. It’s about your target market. Your target market are the ones buying your book. So take your ego out of it. Write what they want.

So What Do They Actually Want?

Here’s the thing. When you’re fishing, you don’t bait your hook with what you like. You use what the fish you’re trying to catch like.

So …

  • What do your target market want?
  • What do they need?

Tip: Write about what they want.

How To Tell What They Want

If you know your audience, you’ll know these details. What is their pain — what do they worry about, what keeps them awake at night? What problem costs them time and money?

People will pay to resolve their biggest problems. Just define those.

So that’s your audience and what they want. Now, what about you?

What Can You Deliver?

Preferably, what you write for your audience is something you already know about. Think of it as a Venn diagram. This should have what your readers want and what you know about.

Created by Alun Richards

The intersection of the two — between their problem and your expertise is what your book should be about.

What Should You Write About: Exercise For You

  1. Write down the name of your audience.
  2. Write down their top ten problems.
  3. Tick the ones which you know about.
  4. Write about those.

Get Writing Faster

Now you have an idea of what to write, you’ll just want to get it written.

Get your book written and published faster with my TOPIC Book Writing Process. Check this out now:

Originally published at https://www.getyourebookonkindle.com on May 7, 2020.



Alun Richards

Alun Richards is an internet marketer and book coach who helps his clients to get more customers through publishing books and using the internet.